#1 Skill That Sells

One of the easiest ways to get cheaper traffic is to get a persuasive ad creative working for you.

If you are new to marketing, an ad creative is simply your ad, consisting of the ad copy and the ad image.

The copywriting in your ad creative, squeeze page, and landing page must be geared towards mass market appeal. It must answer the most prominent burning question and offer the single most valuable and immediate solution to that problem. Your ad creative needs to draw as many targeted prospects into the top of your funnel as possible. You do this by creating curiosity.

Here is an example of a great ad creative:

This ad creative makes you curious about the book…

You click on it…

And then get redirected to their squeeze page…

You might buy the book and then also the accompanying course.

Instead of a physical book, you could offer a free case study, guide, or report.

What is most important is your copywriting.

If you want to put together a sales generating offer, then you must follow the next three rules:

First rule: create an attention grabbing headline.

The headline needs to stop your prospects and force them to give their contact details to receive your lead magnet.

For example, “[FREE REPORT] Shocking Report by Ex-Google Employee Reveals the Best Google Ads Strategy”

Second rule: make sure that every headline and text block covers a burning question that your prospects ALREADY have (you know this information when you are an expert in your field).

Third rule: keep it simple.

Whether you are a coach, consultant, or professional services entrepreneur, you can always create a powerful lead magnet if you know how to tap into the already existing mass market desires, needs, and wants.

Here are a just a few great resources that I can recommend to improve your copywriting skills:

Breakthrough Advertising

Confessions of an Advertising Man

The Elements of Style

My Life in Advertising and Scientific Advertising

Ogilvy on Advertising

Tested Advertising Methods

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.

Get at least one of them right now.

Copywriting skills are key to attract new prospects.

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