How goals lead to success and why they are necessary

A company’s success is planned longed before it occurred. Managers have to accomplish a great amount of tasks during their work day and one of those tasks is to set objectives. Goals have to be established and it has to be decided what has to be done to achieve them. But how does a company set goals? Are goals really necessary? I present a short explanation about the importance of setting goals.


There are four management functions and planning is the first one. Planning includes setting goals and ways to achieve them. A company without a goal is like a marathon runner without a finish line in mind who will eventually veer off the street. Companies must have a goal, a North Star, to go after. The second management function is organising. Once the goals and ways are known, the responsibilities have to be set. Influencing and motivating employees to realise the goals is the third function. The last function is to monitor the activities and correct them if necessary. Incorporating these four management function successfully will almost guarantee success.

Setting SMARTER goals

Because goals are necessary to achieve success one has to know how to set them. Many business books mention that goals have to be SMART but some management literate suggest to have SMARTER goals. Goals have to be specific, measurable, achievable, relevant, and time-oriented and should be evaluated and then re-evaluated again.

Taking care of mental health and wellbeing

Goals can also cause trouble. Having too many goals could decrease mental health and wellbeing. Panic attacks might occur due to psychological stress and can last from minutes to hours. Many who experience panic attacks fear that they are having a heart attack or a nervous breakdown. While having panic attacks one should know that there is nothing to be afraid of, that deep breaths are useful and that fear will eventually cease. To avoid panic attacks,  one can exercise the body and meditate to calm the mind. 

Planning for unpredictable situations 

Another problem is that life is unpredictable. For example, it can be possible that key employees leave from one moment to the other, that the government issues new restrictions, or that other companies refuse collaboration. This can all prevent one from executing a plan. Most of the preceding problems can be avoided by having a backup plan but if under any circumstance there is none, problems are on its way. But one can always adjust plans.

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